Prerequisite Completion of at least two (on heritage track) or three years
of Chinese learning (or equivalent) and permission of
instructor. This is a Chinese language course. Native speakers of Mandarin are not eligible for this course. Undergraduate students should register for CHIN 3309 and graduate students for CHIN 5509.
*"Native speaker" means someone who has learned Chinese and spoken Mandarin (pu tong hua) from elementry school to high school in a native environment such as in China.
Course Objectives 4 credits, meet twice per week, at 2:55-4:10pm on T&R.
This is the first part of a two-semester sequence for those who have studied Mandarin to the advanced level. This part will cover the first five chapters of the textbook which is developed surrounding five real cases. These five companies are all multinational that have successfully operated in China by adapting their strategies to the special needs of the Chinese market. By reading, discussing, and performing communicative tasks related to those cases, students will learn how to use Chinese as a "carrier of culture", thus acquiring a better understanding of China in economic and cultural terms. Note: All the teaching materials related to the five real-life companies will be updated every year when the course is offered.
In order to expand students' knowledge on various business-related issues, in addition to the business case analysis, supplementary reading, writing and listening exercises as well as media materials such as clips of TV shows and interviews will also be provided. Highlights of these exercises are: Listening comprehension of business news reports on current issues; translation of business terms and documents; discussion of Chinese business laws, and commercial language and word processing.
By the end of the semester, students are expected to: (1) be equipped with the language skills to function more comfortably and confidently in real business settings; (2) enhance the cultural awareness about China and the Chinese business world; (3) improve listening comprehension of Chinese business news reports; (4) improve writing and translation skills; (5) be able to use Chinese language software for certain business purposes. Class will be conducted in Chinese.
Course Audience This course not only fulfills the needs and increasing interests of a number of students in the Chinese language program, but also helps students in the professional schools and colleges such as Johnson Graduate School of Management, School of Industrial and Labor Relations, School of Hotel Administration, Department of Applied Economics and Management in the College of Agriculture and Life Sciences etc. develop the oral, written and socio-linguistic skills they will need to function successfully in their future careers.
First Assignment 1) Purchase the textbook 《成功之道》"Business Chinese for Success" – Real Cases from Real Companies. By Fangyuan Yuan. Beijing: Peking University Press, 2005 (Available in campus store);
